A mobile application that enables users to pay, get paid, shop, split, and share with peers in a friendly and intuitive experience — all powered by stablecoin technology, making transactions faster, cheaper, and more accessible.
Scope
Branding, UX, UI
Client
Dyme - Tanzania
Industry
FinTech
Year
2023
Duration
12 weeks
Website
Overview
Dyme is a mobile application that enables users to pay, get paid, shop, split, and share with peers in a friendly and intuitive experience — all powered by stablecoin technology, making transactions faster, cheaper, and more accessible.
The Challenge
Despite the widespread adoption of mobile money, users continue to face structural and usability barriers that limit trust and accessibility.
Key pain points included:
High transaction fees
Network reliability limitations
Fraud and trust concerns
Complex wallet interactions
Low financial literacy
Fragmented provider ecosystems
These constraints often push users back toward cash-based behaviors.
The Goal
Design a simple, low-cost, and trustworthy payment experience that removes these frictions while keeping the process familiar and intuitive for everyday Tanzanian users.
The Process
A user-centered design process guided the product from research through delivery—translating behavioral insights into intuitive financial interactions supported by a scalable design system.
1. Discovery
Understanding the product vision, market landscape, and financial behaviors shaping mobile payments — supported by stakeholder alignment and early assumption mapping around trust, costs, and accessibility.
2. Define
Synthesizing research into clear problem framing and product direction grounded in user needs, payment behaviors, and trust barriers.
Key Insights:
High transaction fees reduce usage
Splitting and requesting payments is still frictional
Cross-border transfers are complex
Users value speed, clarity, and trust
The Problem Statement
Users rely heavily on mobile money for daily transactions, yet high fees, unstable systems, limited transaction visibility, and missing features such as payment requests and expense splitting constrain the experience.
They need a more transparent, reliable, and modern way to manage their financial interactions.
3. Ideate
Exploring solution pathways through story mapping and experience flows—structuring financial interactions into simplified, user-centered journeys, supported by early wireframe foundations.
Conclusion
Designing Dyme was an end-to-end journey—from shaping the brand identity to building a complete, user-centered mobile experience. Through research, strategy, and thoughtful design, the goal was to create a product that makes digital payments simple, social, and trustworthy.
This project reflects how a clear visual system, seamless interactions, and human-centered thinking can come together to turn complex fintech experiences into something approachable and engaging.
