Redesigned Min Amanne’s Shopify store — a Palestinian-owned Tatreez embroidery brand by Amanne Sharif — improving UX, storytelling, and cultural brand presence.
Scope
UX, Shopify
Client
Min Amanne - USA
Industry
eCommerce, Embroidery
Year
2026
Duration
4 weeks
Website
Overview
Min Amanne is a Palestinian-owned Tatreez brand founded by Amanne Sharif — an artist, educator, and cultural advocate based in the San Francisco Bay Area. The brand blends ancestral Palestinian embroidery with contemporary storytelling, offering Tatreez kits, garments, workshops, and educational content.
As the brand evolved visually and strategically, the website needed to reflect its updated identity while creating a clearer, more cohesive digital experience.
This project focused on refreshing the Shopify website — aligning it with the new brand direction and strengthening how the story, products, and values are presented online.
The Challenge
The values and purpose of the brand were not clearly expressed
Fragmented navigation and unclear hierarchy
Inconsistent branding across sections
Limited storytelling around Amanne and the cultural mission
Mixed merchandising structure across collections
Underutilized blog and educational content
The Goal
Create a refined, culturally grounded Shopify experience that:
Establish a cohesive, heritage-aligned visual system
Improve navigation clarity and content discoverability
Elevate storytelling around Amanne and Palestinian Tatreez
Strengthen trust and brand credibility
Prepare the foundation for the Spring 2026 collection launch
The Process
Two Homepage Versions: Choose between modern and minimal layouts to fit your brand's aesthetic.
8 Unique Pages: Including Home, About, Services, Portfolio, Contact, and more.
2 CMS Collections: Easily manage and display your projects and Services.
Responsive Design: Looks flawless on desktop, tablet, and mobile devices.
Customizable Elements: Easily update colors, fonts, and layouts to match your brand.
Portfolio Showcase: Display your work in stunning galleries with smooth transitions.
SEO-Friendly Structure: Optimized for search engines to help your firm rank higher and get noticed.
Fast and Lightweight: Built for speed and performance, keeping visitors engaged and improving search rankings.
Conclusion
A well-structured and visually compelling website is essential for architecture firms to stand out.
Interactive galleries, service showcases, and a sleek portfolio layout enhance user engagement.
Optimized performance and SEO-friendly design improve search rankings and online discoverability.
Archinest provides a hassle-free, high-impact solution for architects looking to create a strong digital presence.
